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Baby Boomer Survey Results and Other Good Stuff! NOTE: Original survey billed as
'completely unscientific' collection of information to be used for curious
understanding and loose dissemination. |
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Baby Boomers have a LOT to say about their disposable income. I am encouraged to create a 'hall of shame' for companies who ignore our mighty wallets to focus on 'youth markets'. It might happen. What is the FOCUS of baby boomer related product marketing? Check your spam email boxes, it is most likely E.D. enhancing products. Wrinkle reducing creams and botox injections rank a close second. I would LOVE to feature companies and products focused on and catering to Baby Boomers. If you know any, send to me via email link at the bottom of this page. Look in department stores! My favorite 'upscale' department has ONE brand of jeans specifically geared to baby boomer women. What is THAT about? Baby Boomer women as an entity do not care for jeans that display bum cracks or thongs. Thongs? Don't get me started. Don't even know or care what one is supposed to do about that. Men complain about droopy bum sloppy loose fit jeans and ditto on the shirts and dress wear. Men tell me that the only reason they wear nothing but golf shirts is there is NOTHING else available that suits their sense of style, comfort and attitude. What do baby boomer product researchers really know about our expectations for products and services? The ad links on this page probably include one or two links claiming to understand how to market to baby boomers. Tell me true, has any one ever actually ASKED you - Baby Boomer - what you want to spend your money on? Do any of those so called boomer experts and product designers really understand the power of our economic force? One Yay-who I talked with actually told me that they focus on the youth market because of the billions of dollars spent by youth. It did not enter his MBA micro mentality that the reason he and his ilk don't sell products to baby boomers is because we don't want what he has to sell? Have some fun sometime while shopping. Watch others of your age group picking up wrinkled shirts with offensive imprints and then throw them down. Then look around at fashion. In the women's world, you've got the 'Misses' section full of polyester elastic waisted pants and shirts favored by 80 yr olds. Or you've got the Juniors with clothing so obscene and poorly designed as to cause heart palpitations. The topic of women's fashion is a passion of mine and it will come up again in a future survey topic write-up. For now, read more about how Baby Boomers spend their disposable income..... |
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