The China Connection is an incredible, vast,
interesting and often frustrating new source of commodities and consumer
products. From electronics to baby booties you can find it all made for you
Many entrepreneurs are making good with re-selling
commodities on E-Bay and other auction sites such as Yahoo and more.
Pretty much only requires a computer, space for shipping work and a pretty
sophisticated knowledge-ability & presence in the on line auction world.
Be forewarned however..... enterprising China entrepreneurs are competing
for the direct front line customer market. An example of this:
Others, like me have set up web sites for shopping. http://www.conniescorner.org
liked this adventure for a while but not so much for me long term.
Pitfalls or black holes:
There are many challenges fighting for prominence in
the attempt to do business with Chinese companies.
The cultural perspective and language barrier.
One must exercise very good patience and good manners
when communicating with Chinese companies. All communications must include
compliments, platitudes and wishes for good fortune and long profitable
Many Chinese businesses use translation software that often doesn't quite
'get it'. By 'get it', I mean that your perspective of what you are
trying to say is translated slightly (or majorly) different in tone,
temperament, intention, purpose and conclusions.
A Current Events Sample.
A huge world renowned toy manufacturer decides to move
production to China. From the MBA – bean counting perspective, it makes
perfect sense. Get cheaper products and provide good standard of income and
living to emerging independent Chinese factory workers.
Somewhere along the line it all fell apart. Perhaps
the supply chain broke down and the paint provider accidentally sent the
wrong paint. Perhaps the guard was let down (in the spirit of mutual
trust and admiration) and inspections weren't done well or with
sufficient intensity. The on site American management may have dropped the
ball or couldn't find the ball. I'm betting they didn't even know
there WAS a ball!
Here is where the hugely expensive big time problem
conundrum including recalls comes in. American consumers are furious!!!
Their precious youngsters are eating lead paint! Toy shelves in Wal-Mart are
depleted! Have you tried to buy a child's plastic push mower lately?
None to be had!
There could be many factors at fault but one must
acknowledge a possible scenario involves the delicacy of communications and
The following scenario is entirely a figment of my
overactive rapidly aging imagination. No offense or insult is intended!!!
To the Chinese toy manufacturer, the term 'lowest possible price' is
translated to read 'use cheapest paint'. This equals lead paint.
Everyone knows this, or should know that.
The resulting re-call and brouhaha makes me wish I
were a mouse in the wall for THAT meeting which probably goes something like
American boss man/lady: " We told you to use lowest possible price
but that did NOT mean for you to use lead based paint".
Chinese boss man/lady: "Stupid Americans who let children eat
toys they deserve what they get. No refunds and no returns". .
Get the picture?
The Chinese factory actually has a point. Why do we
allow our children to eat lead paint? How many children actually ATE the
toys with lead paint? More than ten? Less than a million?
Over the years I have developed some very friendly
relationship with my new Chinese friends. Don’t do much business with them
but do enjoy the communications. I would have given a lot to be at holiday
dinners this week when generations of Chinese hoot and laugh about stupid
fat Americans too lazy to teach child not to eat paint. I can guarant-darn-tee
you that it is highly likely that they will NEVER understand!
I have many more examples of China Connection
Communications Faux Pas but it seems like current events tell it all.
Make China Connections WORK for YOU!
I hope you can believe me because I've been there and
failed at that. Here’s what you MUST do if you are going to adventure
into Chinese Products in any kind of big or small way.
Success in The China Connection can be yours BUT unless
you have many years of experience, find a great, knowledgeable, expert and
I will share my EXPERT with you. I've kept him a
closely guarded secret but feel now is a good time to let you benefit from
Ron Read of Global Consulting Partners, Inc. has a vast background and experience in the
China Connection. He has successfully brought many products to market on
time and under budget.
He can get your invention produced. He can
find your factory or commodity product. He can
get ANY of your China Connection hopes, dreams and frustrations under
control and set you on the way to mutual profitability.
Ron is a babyboomer and life long friend.
Reach him at
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